Breakout Sessions

Led By Your Fellow HVAC Contractors

ComfortMaxx Air: Put It To Work!

Nathan Copeland


Sponsored by: Dwyer Instruments

Learn what it takes to get started putting ComfortMaxx Air™ to work in your company. Nathan Copeland will share how Copeland & Son AC & Heating Service uses it to help customers understand how their HVAC system is doing. He will also share how he uses ComfortMaxx Air visual reports to take static pressure testing to the next level and how these reports turn his customers into airflow detectives.

Productive and Profitable Duct Renovations

Vince DiFilippo


Sponsored by: TSI

How do you discover duct renovation opportunities? In this session, you’ll learn how DiFilippo’s Service Co. not only finds opportunities, but Vince shares “the DiFilippo way” for performing them productively and profitably. He will walk you through multiple case studies and guide you through where to start, how to identify what you may need, and why your perception about how to solve airflow issues might need to change.

Become Your Local Carbon Monoxide Evangelist

Tom Johnson


Sponsored by: Bacharach

Tom Johnson will walk you through the steps that TM Johnson Brothers used to become the “Go-to-Guy” for resolving carbon monoxide (CO) issues in his marketplace. From him you’ll learn how to establish your identity, what barriers to overcome, and how to sustain the CO culture in your company. In addition, he will highlight how to develop an action plan covering what you need to know, what your team needs to do, and how to make yourself better known in your community.

Our Leap From Tradesman to Craftsman

Kevin Walsh


Sponsored by: ServiceTitan

During this workshop, Kevin Walsh, of Schaafsma Heating and Cooling Co., will discuss the many challenges he and his team faced when implementing Performance-Based Contracting™ into their 100+-year-old business. Using principles outlined in Jim Collins’ book, “Good to Great,” Kevin will discuss how he and his key leaders successfully rolled out this new business approach and overcame challenges at all levels of the company – including the very top. This is done by continuous training, measuring, and reinforcing success daily through positive feedback and sharing success stories to keep the entire team motivated. These actions assure everyone in the company sells themselves on the benefits of performance-based craftsmanship.

Where Indoor Air Quality Meets System Performance

John Ellis


Sponsored by: CUC Software

IAQ (Indoor Air Quality) expert, John Ellis of So Cal Air Dynamics, will share how you can deliver high-integrity HVAC systems, combined with IAQ solutions, to address your customer’s unique needs. Learn what all the “buzz words” really mean and how to explain them to customers in an understandable way. Plus, John will discuss key performance indicators that must be monitored as well as how to tie HVAC system performance and IAQ together to grow your business.

You Too Can Sell High Performance HVAC – If You Just Do It!

Eric Johnson


Sponsored by: The New Flat Rate

In this session, $2-million-per-year comfort advisor, Eric Johnson of AC by Jay, will challenge you to check your preconceived notions at the door so you can learn a more thorough way to profitably resolve customer safety, health, comfort, and energy efficiency concerns. He will discuss both the importance of addressing the entire HVAC system and how to overcome your fears and “just do it” when it comes to offering, selling, and delivering high performance HVAC systems. This seminar will help get your high-performance sales machine properly firing on all cylinders.

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