Partner Sessions

Joel Rosier is a Technical Service Specialist who helps HVAC Technicians and Business Owners understand Arzel Zoning products as well as HVAC troubleshooting.

Before starting at Arzel Zoning Technology, Joel began his career in 2005 as an installation laborer in the HVAC industry working his way up to senior service technician and technical support specialist. He’s held positions at various HVAC companies ranging from comfort consultant to lead install and service technician. After a successful career helping home and business owners better understand their HVAC system as well as training and mentoring junior technicians, Joel is now seeking to share the knowledge he’s gained with a greater audience helping the next generation of technicians provide higher customer service with greater understanding of the HVAC system and products that improve performance, IAQ, and comfort.

“I believe the best approach to the future is to stay at the forefront of change rather than be left behind to play catch-up”

Jennifer Bagley is one of the most in-demand Keynote, Digital Marketing and Business Strategist speakers on the circuit. She is known for her engaging and entertaining style, as well as, her mastery level knowledge of Collaborative Marketing Strategies. Jennifer is the founder of CI Web Group, a Web Design, SEO, CRM Integration, Mobile App Development and Social Media Marketing Agency. She is also the creator of the Sales Supply Chain Strategy and the 12 Step Roadmap to Accelerated results.

Jennifer has been speaking professionally for over 15 years. Audiences rave about her ability to provide immediate value to businesses seeking to accelerate their results and grow their business. Jennifer’s background includes executive experience in the areas of Supply Chain Strategy, Technology, Operations, Logistics and Distribution for Nordstrom, Tommy Bahama and Fossil. This experience coupled with over a decade of Sales and Marketing Experience has made her a powerhouse business strategist and growth hacker, focused on bottom-line results. This is done through a careful focus on having the right technology, the proper strategy, a collaborative network and the right mindset/behavior.

Jennifer Bagley is an experienced professional speaker. Her message is clear, teaching people how to Achieve Accelerated Results in Love, Life and Business.

She is currently the CEO of CI Web Group, a digital marketing agency she founded over a decade ago. Her knowledge of Web Development, Design, SEO, Social Media Marketing, Video Marketing, Mobile App Marketing, Business Development, CRM and ERP Integration, allow her to provide powerful presentations on business development, emerging marketing strategies and technology.

Rodney Koop, CEO and founder of The New Flat Rate, is a motivational speaker, author, entrepreneur, and solutions-based enthusiast. He is a master electrician holding over 12 unrestricted electrical licenses. Over the last three decades, Koop has founded and sold HVAC, electrical, and plumbing service companies. Being in the industry for 40+ years he not only brings a wealth of knowledge but also an understanding of consumer buying habits. During his career, Koop has contributed numerous articles and industry assessments to multiple publications in all three trades and recently authored his first book,’ Why Won’t They Pay Me What I’m Worth.’ A number one international best seller in five business categories. Koop is very passionate about community involvement and serves as a mentor for a local nonprofit “Family Frameworks” for over 7 years now, where he teaches “Healthy Choices” to hundreds of high school freshmen in the public school systems. Koop also teaches the importance of learning a trade and the opportunities outside of college within our industry. You will find Koop mentoring Whitfield County inmates as part of a Sunday School program he has been part of for over 10 years. Since 1990 Koop has been involved in Boy Scouts, with 3 of his sons achieving “Eagle” status, he is still heavily involved today.  Rodney and his wife of 45 years have 9 mostly good children and 12 grandchildren.  He enjoys traveling around in the RV, boating, four-wheeling, and snow skiing. Other hobbies include reading, listening to music and playing the guitar.

John Ellis is the owner of Dynamic Air Consulting.  John works with clients on complex indoor air quality issues; and provides in-field coaching to HVAC professionals during the discovery, design, and implementation of IAQ solutions.  With over 35 years in the HVAC industry, John has spent time in several industry unions, including those for sheet metal workers, pipefitters, and the International Union of Operating Engineers.

John has also served as Project Manager on large projects at hotels, prisons, water treatment plants, and hospitals. John’s passion for IAQ led him to a year-long pilot study for the South Coast Air Quality Management District installing and testing High Performance Filtration for schools.
Before John started his consulting company, he owned and operated So Cal Air Dynamics, a performance-based HVAC contracting company. Using a unique blend of building science and forensics, and mechanical science, his company helped create clean healthy indoor environments for clients with severe respiratory conditions and compromised immune systems.

During his career, John has held numerous certifications including: Building Science, Indoor Air Quality, EPA Renovator, Residential & Commercial Air Balance, Commercial System Performance, Economizer Specialist, Level 1 Thermographer, and Quality Insulation Installation. John has also been active in trade organizations such as: National Comfort Institute (NCI); the Institute of Heating & Air Conditioning Industries (IHACI); and the Indoor Air Quality Association (IAQA).

Currently, John is a Service Trainer for The New Flat Rate, providing onsite coaching to HVAC, plumbing and electrical companies. He is also an Instructor for Amana Brand Business Academy, Goodman Business Toolbox, and Daikin Comfort, teaching the Indoor Air Quality Principles Workshop.

A native New Yorker, Eric has a broad business background that includes real estate lending, defense technology and energy efficiency finance.  At Mosaic, Eric is the Business Development Leader for HVAC and is responsible for creating, fostering and growing strategic partnerships.  Prior to Mosaic, Eric and small, nimble team built and brought to market an unsecured lending platform growing originations in excess of $200M in three years.  He is a seasoned sales trainer and trusted confidant who has helped hundreds of HVAC owners grow their businesses by making financing an imperative part of the in the home sales process.  Eric received a Bachelor’s degree in Business Administration, where he was a four-year student-athlete for the football and lacrosse teams.  He earned his MBA from the University of Southern California, Marshall School of Business, specializing in Finance and Economics in 2000.  Eric lives in San Diego, CA with his wife and two children.

Casey Murphy is Vice President of Customer Solutions for Pearl Certification. An expert in high-performing homes, Mr. Murphy works with contractors, real estate agents and appraisers to educate consumers about the value of high-performing homes and also helps homeowners understand the process of achieving an efficient, comfortable, healthy home.

Ben Lipscomb, PE, is the NCI Director of Engineering and Utility Programs. He is an engineer with personnel and project management experience, specializing in commercial and residential HVAC energy efficiency.

His professional experience ranges from energy efficiency program design and implementation, to policy and regulatory consultation, measurement and verification consultation, laboratory and field research, application of codes and standards, and HVAC system Design/Build projects.